
AI-Driven 90-Day Plan Workshop — Walk away with a personalised action plan to grow your founder brand and business visibility.

Everything you need to build a clear, actionable founder brand strategy — in one evening.
A 15-question diagnostic to assess where your brand stands right now.
A personalised 90-day action plan generated by AI during the session.
Breakout sessions for real feedback from fellow founders and business owners.
Learn from 17 years of brand strategy experience with top-tier clients.
A structured 90-minute interactive workshop designed to deliver real results.
Answer 15 carefully crafted questions that assess your current founder brand position, visibility, and strategy gaps.
Your responses are fed into an AI engine that creates a bespoke 90-day action plan tailored to your specific business and brand goals.
Join small groups to share your plans, get real-time feedback from other founders, and refine your approach.
Aidan shares key insights from 17 years of brand strategy, common patterns from the room, and final tips to maximise your 90-day plan.
This workshop is designed for ambitious founders and business leaders who want to leverage their personal brand.

With 17 years of brand strategy experience, Aidan has worked with some of the biggest names in business — including Deloitte, Barbour, Kainos, and Lidl.
As co-founder of Horrible Brands, he helps founders and business owners build brands that cut through the noise. His approach blends strategic thinking with creative execution, and now he's bringing AI into the mix to make brand planning faster and more actionable than ever.
At this workshop, Aidan will guide you through the brand diagnostic, explain the AI methodology, and share insights from nearly two decades of working at the highest level of brand strategy.
Come prepared to get the most from the evening.
Open to Align Members & Guests — Refreshments Provided